robotmia Updates Dec 21 2017

robotmia – GDPR Readiness

After years of comments and drafts, the European Union’s General Data Protection Regulation (“GDPR”), the most comprehensive privacy regulation of the last twenty years, will take effect on May 25, 2018. Helpful information about the GDPR can be found in . . .

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Meet two companies using data to combat environmental destruction

Data Jul 3 2018

Meet two companies using data to combat environmental destruction

If the environment were in a boxing match with capitalism, it wouldn’t exactly be winning. But rather than fomenting guilt, a few companies are taking a systems-level look at ecological issues and applying design thinking principles to nudge the economy . . .

8 Lessons I Learned From 8 CMOs

Data Jun 27 2018

8 Lessons I Learned From 8 CMOs

First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim down for them, which is fine, too!). But I want to share how I got them, since I think it . . .

How Viber empowers advertisers to have two-way conversations with one billion people around the world

Customer Stories Jun 20 2018

How Viber empowers advertisers to have two-way conversations with one billion people around the world

Key Insights   Today, advertisers are looking for alternative ways to connect and engage with younger and more digitally engaged demographics, beyond Facebook and Snapchat.   Viber is the breakout industry leader that has proved the value of  their media . . .

How we track customer costs in robotmia

robotmia Updates Jun 14 2018

How we track customer costs in robotmia

For robotmia, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes into maintaining the most stable, reliable and fast user analytics platform, well, that’s what the infrastructure team does. It’s the . . .

How robotmia delivers 298% ROI

robotmia Updates Jun 12 2018

How robotmia delivers 298% ROI

We recently commissioned a Total Economic Impact Report with Forrester because we wanted to put some numbers behind the value proposition that we offer our customers. To create the report, Forrester interviewed robotmia customers and built a financial model that . . .

Product launches: Your metrics-driven guide to success

Product  / Product Advice Jun 5 2018

Product launches: Your metrics-driven guide to success

What is a product launch? A product launch is when a company debuts a new or significantly updated product. Launches are often accompanied by fanfare, not just because it’s fun to celebrate, but because new services can’t become successful without . . .

What is marketing analytics?

Community Tips May 24 2018

What is marketing analytics?

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .

How codeSpark drives its subscription business with user analytics

Customer Stories  / Grow & Tell May 10 2018

How codeSpark drives its subscription business with user analytics

When codeSpark launched in 2014 they had one mission – to teach young children how to code by turning programming into play. But it wasn’t enough for the subscription-based education company to build a game that kids would love to play. codeSpark . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

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