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Data Apr 26 2018

What video games have in common with Colonial Williamsburg

Frank Rose has been writing about his twin passions: technology and entertainment for four decades now. With countless articles in The New York Times, Esquire, The New Yorker, Wired and more, books such as West of Eden on Steve Jobs’ expulsion from Apple, The Agency, . . .

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robotmia support wants to know the question behind your question

Data Apr 24 2018

robotmia support wants to know the question behind your question

Ask robotmia support engineers about their life and work and a few things quickly become clear: 1) The support team takes data very seriously; 2) their new recruits are voracious learners; 3) most prefer to work with people who are . . .


Univision’s Tyla Mayo is over apps

Data Apr 19 2018

Univision’s Tyla Mayo is over apps

Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . .


The metrics that matter to media

Office Hours Apr 9 2018

The metrics that matter to media

Like a ship caught in a storm, the media and entertainment industry is a juggernaut adrift. Channels, devices, and audiences are all rapidly fragmenting and product and analytics teams are left wondering how to track it all. Which metrics should . . .


How AI can help us build the future we want–not the future we fear

Innovators Mar 29 2018

How AI can help us build the future we want–not the future we fear

If private companies are any indicator, some billionaires think AI is so dangerous that they are trying to escape to Mars. But there are other perspectives. Beneath all the doomsaying and dystopian science fiction, many of the smartest AI algorithms . . .


Women in data and product to watch in 2018

Innovators Mar 20 2018

Women in data and product to watch in 2018

What I treasure most about writing for The Signal–besides working with my lovely team–has been the opportunity to learn from the brilliant data and product people who have generously shared hard-won lessons with us. We only get to sit down with . . .


Congratulations! You are going to learn how to write email subject lines

Data Mar 14 2018

Congratulations! You are going to learn how to write email subject lines

A year and a half ago, we tried to answer the age-old question: Why in the heck do people open emails? So, we analyzed a LOT of email subject lines (85,637 over the course of nearly four years, to be . . .


Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

Grow & Tell Feb 28 2018

Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . .


Everything you wanted to know about data science but were afraid to ask

Data Feb 22 2018

Everything you wanted to know about data science but were afraid to ask

Many of us have come to expect that our favorite retailers, personal finance apps, media outlets, and social media platforms will treat us like individuals, predicting our preferences and anticipating our needs. To deliver these personalized experiences – and avoid . . .

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